Vote Oswego

Vote Oswego is a non-partisan organization that promotes voting among young adults at SUNY Oswego. They assist students in registering to vote, educating them on the current elections, and getting them to the polls while making the process fun and easy.

My Contribution: Brand Guidelines, Contact Cards, Pocket Schedule Holders, Ease of Use Poster, Example Forms, Mail Box, Mock-ups

Design Team: Danielle Benicasa, Kelsi Bryden, Kimberly Grunden, Liliya Gapyuk, Miles Petersen, Ngan Nguyen, Nicole Lightfoot, Kayla Matthews, Rasheda McLean, Tyler Morgan, Carly Violante

View Brand Guide

CHALLENGE

Clarifying the organization's positioning, giving them a more stable identity, and increasing voter registration while remaining non-partisan.

OUTCOME

We assisted Vote Oswego to focus their brand and user experience. This led to growth in voter registrations on the SUNY Oswego campus and getting more students informed about the voting process.

UNDERSTANDING VOTE OSWEGO: STRATEGY SESSION

Our design team sat down with Vote Oswego’s campaign staff to create the brand strategy for their two upcoming events L72 and the Absentee Ballot Party (ABP). After several meetings with Vote Oswego’s campaign staff, we prioritized their goals and requirements for these projects based on challenges they’ve faced in the past. This became the core of our promotional and experience designs.

LAST 72 HOURS

GETTING TO THE TABLE
In the last 3 days before voter registration closed tabeling was the main focus. There were 4 tabling locations across campus for students to register. Based on our research that allowed us to identify the potential voter needs material such as example forms, interactive sticker board, floor stickers, contact cards, and ease of use posters were created.

AT THE TABLE

We designed several prototypes of the potential table layouts for each location that would be getting students registered to vote.These were made based on the needs of the personas in mind.